Trigger Leads 101: What They Are and How to Make Them Stop
A trigger lead is a type of marketing lead sold by credit bureaus to lenders and mortgage companies. When someone applies for a mortgage and their credit report is pulled, it can act as a "trigger" for the credit bureaus to sell that consumer’s information as a lead...
Unlocking Savings: Why Brokers are Key to Lower Mortgage Costs
In the ever-evolving world of mortgage finance, finding the best deal is paramount for homebuyers. The 2024 Channel Study, conducted by Polygon Research for United Wholesale Mortgage and Willow Canyon Advisors, sheds new light on why working with a broker,...
How Private Mortgage Insurance (PMI) Can Be Your Greatest Tool for Building Wealth
When you think of Private Mortgage Insurance (PMI), your first reaction might be a sigh of frustration. After all, it’s an extra cost added to your monthly mortgage payment. But what if I told you that PMI could actually be one of the most powerful tools in your...